From Lawyer to Law Firm: Guidance for New Legal Entrepreneurs

Starting a law firm today requires more than just legal knowledge; it demands entrepreneurial thinking, strategic planning, marketing savvy, and adaptability in an evolving professional landscape. This course is designed for attorneys who are considering starting their own law firm, have recently taken the leap, or have a well-established solo practice.

Attendees will gain a practical and comprehensive framework for launching and growing a successful law practice. The program covers essential business planning, ethical marketing strategies, client development, and the technology and tools modern lawyers need to run efficient, client-focused practices. Attorneys will learn how to define their firm’s mission, target the right client base, select a profitable practice mix, and establish sustainable marketing systems, all while adhering to the ethical principles that govern the profession.

Whether launching a solo practice or planning a boutique firm, this course will help attorneys think like founders and lead like lawyers.

Learning Objectives:

1. Identify key considerations involved in launching a solo or small firm, including practice focus, office setup, and essential technology.
2. Distinguish the foundational elements of a business plan and recognize common pitfalls that affect new law firms.
3. Explore ethical and strategic considerations in marketing a legal practice, including distinguishing between advertising, marketing, and business development, and ethical rules governing these areas.
4. Recognize the importance of selecting the right client base and practice mix to support a sustainable, values-aligned law practice.
5. Gain insights into the ethical considerations, dos and don’ts of personal branding, law firm websites, and social media use in legal marketing.
6. Evaluate the importance of soft skills, such as time management, communication, and project management, that play a crucial role in a firm's success.