From Lawyer to Law Firm: Guidance for New Legal Entrepreneurs
$75
Credits in
1.00 General
Practice Areas:
Ethics, Law Practice Management, Other, Paralegal, Professional Development
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About
This Course
Starting a law firm today requires more than just legal knowledge; it demands entrepreneurial thinking, strategic planning, marketing savvy, and adaptability in an evolving professional landscape. This course is designed for attorneys who are considering starting their own law firm, have recently taken the leap, or have a well-established solo practice.
Attendees will gain a practical and comprehensive framework for launching and growing a successful law practice. The program covers essential business planning, ethical marketing strategies, client development, and the technology and tools modern lawyers need to run efficient, client-focused practices. Attorneys will learn how to define their firm’s mission, target the right client base, select a profitable practice mix, and establish sustainable marketing systems, all while adhering to the ethical principles that govern the profession.
Whether launching a solo practice or planning a boutique firm, this course will help attorneys think like founders and lead like lawyers.
Learning Objectives:
- Identify key considerations involved in launching a solo or small firm, including practice focus, office setup, and essential technology.
- Distinguish the foundational elements of a business plan and recognize common pitfalls that affect new law firms.
- Explore ethical and strategic considerations in marketing a legal practice, including distinguishing between advertising, marketing, and business development, and ethical rules governing these areas.
- Recognize the importance of selecting the right client base and practice mix to support a sustainable, values-aligned law practice.
- Gain insights into the ethical considerations, dos and don’ts of personal branding, law firm websites, and social media use in legal marketing.
- Evaluate the importance of soft skills, such as time management, communication, and project management, that play a crucial role in a firm's success.
Production Date: 10/15/2025 | Closed captioning (CC) available
About the Presenters
Ana Erickson, Esq.
Erickson Law Group
Practice Area: Intellectual Property (+ 2 other areas)
Ana Erickson is the founder of Erickson Law Group, a boutique law practice dedicated to providing strategic legal support to startups, entrepreneurs, and small business owners. Her practice focuses on contract law, trademark protection, and business formation, with an emphasis on delivering clear, practical guidance that empowers founders to grow with confidence.Before launching Erickson Law Group, Ana spent several years advising general counsel and in-house legal teams at large, multinational companies. In this role, she supported legal, compliance, and risk functions from a legal consulting and operations perspective, gaining firsthand insight into what makes legal guidance sound and practical. Prior ...
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Clifford Ennico, Esq.
Law Office of Clifford R. Ennico
Practice Area: Taxation (+ 1 other areas)
Clifford R. Ennico (www.cliffennico.com) – lawyer, author, syndicated columnist and YouTube® influencer -- is widely considered to be one of America’s leading experts on the legal and tax problems facing small businesses, entrepreneurs and startup enterprises. As a lawyer, Ennico has represented over 15,000 entrepreneurial companies and small businesses in his 45-year career. Formerly associated with the New York City law firms of Willkie Farr & Gallagher and Thacher Proffitt & Wood, Ennico currently practices small business law in his own practice in Fairfield, Connecticut.A native of Yonkers, New York, Ennico is best known as the former host of MoneyHunt®, ...
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Jessica Tehlirian, Esq.
Tehlirian Law Group
Practice Area: Personal Injury and Negligence (+ 3 other areas)
Jessica Tehlirian is the founder of Tehlirian Law Group and an experienced trial lawyer whose practice includes personal injury litigation involving serious injury and death.She previously served as Head of Litigation at The Cochran Firm Jacksonville and later as Managing Partner of a Florida-based firm as it expanded nationally, including into Atlanta. Jessica has tried more than 20 jury and bench trials and has recovered millions of dollars for injured clients.She is also a frequent speaker and legal educator with experience presenting nationwide on litigation, leadership, and law practice strategy.
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