Trademark Trends: Essential Legal Updates
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About
This Course
This program provides a comprehensive overview on the various elements of trademark law, with an in-depth discussion of each step of the process. The course begins with a general review of the different types of intellectual property and then delves deeper into the specificities of trademarks. Participants will learn best practices when attempting to achieve trademark clearance and trademark registration.
Additionally, the course will cover how to properly use trademarks to avoid infringement. Through this course, attorneys will gain essential knowledge that will help them navigate trademark-related issues.
This course is ideal for attorneys at any level of practice who want to increase their knowledge on trademark law and how to guide clients through the process of trademark.
Learning Objectives:
- Distinguish between different types of intellectual property
- Determine the usability of a trademark and assess the likelihood of confusion with existing marks
- Explore the mechanics of achieving trademark clearance
- Identify the key steps involved in obtaining trademark registration domestically and internationally
- Recognize the potential risks and consequences of failing to use trademarks correctly
About the Presenters
Hillary Maynard, Esq.
Polsinelli PC
Practice Area: Intellectual Property (+ 2 other areas)
Hillary Maynard advises clients on various aspects of intellectual property law, including trademark and copyright prosecution, enforcement, and portfolio management. She is committed to understanding the industry in which clients operate and regularly advises clients on technology, IP licensing agreements, portfolio maintenance, and enforcement of trademarks across multiple industries.Hillary has significant experience in:Trademark and copyright prosecution, enforcement, and portfolio managementWorldwide trademark clearance and risk assessmentTransactional licensing and acquisition agreementsIntellectual property litigation, including inter partes proceedings before the Trademark Trail and Appeal Board (TTAB)Prior to joining Polsinelli, Hillary was an Intellectual Property Associate for a full service litigation firm. Hillary was ...
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Adam Weiss, Esq.
Polsinelli PC
Practice Area: Intellectual Property (+ 3 other areas)
Adam S. Weiss represents small businesses and large corporations, as well as both plaintiffs and defendants, to secure, protect, monetize and litigate all types of intellectual property rights.Adam honed his style and strategies while working with leading companies and their largest brands. He was instrumental as one of the lead counsel in an ITC case in which the Commission first recognized common law trade dress rights. Adam recently won a first-of-its-kind patent infringement case, invalidating all asserted patents under the Alice doctrine, despite the fact that some of the asserted patents had been examined and issued after the Patent Office’s ...
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Laila Wolfgram, Esq.
Polsinelli PC
Practice Area: Intellectual Property (+ 2 other areas)
Laila uses her extensive experience to develop global brand protection strategies for her clients. She advises business owners on the selection, clearance, registration, and enforcement of trademarks domestically and internationally. As a trusted advisor to clients, she helps them identify all types of trademark protection, including non-traditional trademarks, to help leverage brand awareness and value in the marketplace, online, and on social media.Laila has also represented numerous clients before the Trademark Trial and Appeal board, has a wealth of experience with Uniform Domain-Name-Dispute-Resolution proceedings, and regularly performs due diligence for intellectual property matters in corporate transactions. Laila is committed to ...
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