Behind the Brand: Legal Insights on Influencer Marketing

As influencer marketing becomes a dominant force in the advertising world, attorneys must be equipped to navigate its complex legal and commercial terrain. With brands increasingly allocating significant portions of their advertising budgets to influencers, legal professionals play a critical role in ensuring campaigns are appropriately structured, compliant, and strategically sound.

This seminar provides attorneys with a comprehensive and practical understanding of influencer marketing within today’s advertising ecosystem. The program provides essential tools to advise clients on developing compliant and effective influencer partnerships across all tiers: nano (1,000 to 10,000), micro (10,000 to 100,000), macro (100,000 to 1 million), and mega (over 1 million). The course explores strategies for aligning influencer talent with campaign objectives such as public health initiatives or product launches, structuring one-time and multi-campaign deals, and negotiating key commercial and legal terms, including usage rights, content deliverables, and exclusivity clauses.

Attorneys will also learn how to ensure compliance with governing laws and regulatory guidelines, such as the FTC Act Section 5 and the FTC Endorsement Guides, while addressing intellectual property concerns, platform-specific rules, and client-specific requirements.

Led by a seasoned advertising and marketing expert with over 15 years of experience, including leadership roles at Publicis and Dentsu, as well as a venture-backed influencer marketing firm, this program delivers insider knowledge from both legal and industry perspectives. Attorneys will gain practical insights for drafting, negotiating, and operationalizing influencer marketing agreements, as well as for advising clients with confidence in this fast-evolving space.

Whether advising brands, agencies, or individual content creators, attorneys will benefit from a deeper understanding of influencer marketing practices and the legal frameworks that support them. This course is appropriate for attorneys of all experience levels, as well as professionals in business affairs, campaign management, talent acquisition, procurement, and contract negotiation. Participants will leave better prepared to support clients engaged in influencer-driven campaigns and lead in a rapidly transforming advertising environment.

Learning Objectives:

1. Develop, negotiate, and close out influencer marketing contracts.
2. Operationalize the terms agreed upon in the deal.
3. Implement best practices to ensure compliance with applicable laws, including those set forth by the FTC, as well as client-specific requirements, intellectual property rights, and the terms and conditions of social media platforms.