Marc Hoag, Esq.
Hoag Law.ai https://hoaglaw.ai/
About The Lecturer
I’ve worked at the intersection of technology, startups, and law for over a decade, across both operating and advisory roles. Today, I’m a California-licensed attorney focused on AI and technology transactions, serving as fractional General Counsel to startups, SaaS companies, and AI-driven businesses navigating contracts, privacy, and fast-moving regulation.
I’m the inaugural Chair of the Beverly Hills Bar Association’s AI & the Law section and regularly present CLEs on AI legal issues. My legal analysis on AI training and copyright was published in The Marin Lawyer (June 2025) and is available on SSRN.
My recent work includes serving as primary transactional counsel and lead negotiator on complex SaaS and technology agreements, particularly MSAs and related commercial frameworks. I help AI-driven companies structure clear, defensible contract positions around data use, confidentiality, security, output and IP ownership, and risk allocation, especially for enterprise and public-sector customers. I also advise on GDPR and cross-border data protection, draft and negotiate DPAs and ROPAs, prepare AI-specific Terms of Service and Privacy Policies, and support U.S. trademark strategy and filings.
Before practicing law full time, I was a venture-backed founder and product manager. I’ve built and shipped software, negotiated enterprise contracts from the operator side, hosted a 200-episode podcast on autonomous vehicles, and continue to build apps and tools alongside my legal work. That builder background shapes how I advise: practical, product-aware, and grounded in how technology companies are actually designed, deployed, and scaled.
Practice Area(s)
Science & Technology
Privacy & Cybersecurity
Education
UCLA, B.A.
Thomas Jefferson School of Law, J.D.
