Shapiro, a recognized expert on email marketing and social media, spent twelve years working for the nation’s premier continuing legal organization, American Law Institute-American Bar Association (ALI-ABA). As the Director of Strategic Marketing she was primarily responsible was database management, including integrating V12 data as well as developing and implementing strong email marketing plan to lawyers nationwide.
In addition to her work with V12, Ms. Shapiro was the Director of Strategic Marketing at American Law Institute – American Bar Association (ALI-ABA) from 2006 to 2012. Prior to that, she was the Assistant Director of the American Law Network, the satellite and web cast network of ALI-ABA. Since beginning her career in legal services and education in 1991, Ms. Shapiro has held positions as the Director of Continuing Legal Education for the Center for Professional Education (CPE Inc.), where she developed and marketed seminars for both attorneys and CPA's, the Mid-Atlantic Regional Sales and Marketing Director of SMH Bar Review, and the Regional Sales Director for WEST BAR REVIEW, a division of WestLegalEdcenter.
Ms. Shapiro is a member of the Association of Continuing Legal Education (ACLEA) and the Legal Marketing Association-Metro Philadelphia Chapter. She has held multiple positions within ACLEA including member of the ACLEA Executive Board as Director-At-Large. She has been a guest lecturer for ACLEA, Peach New Media and other professional organizations. She has lectured on a range of marketing topics including Recent Trends in Technology in Continuing Education, Social Media Marketing and Communications and Email Marketing Planning. Furthermore, Ms. Shapiro has acted as a consultant on social media marketing for the Institute for the Study of Business Markets at the Smeal College of Business Administration at Penn State University.
Ms. Shapiro holds degrees from the University of Pittsburgh and Widener University School of Law. Connect with Ms. Shapiro on LinkedIn or Twitter.
As you might have expected, this course is about giving your clients what they are paying for. With twenty one years in the legal industry with jobs for numerous companies and firms, Amy Shapiro teaches…