a recognized expert on email marketing and social media, spent twelve years
working for the nation’s premier continuing legal organization, American Law
Institute-American Bar Association (ALI-ABA). As the Director of Strategic
Marketing she was primarily responsible was database management, including
integrating V12 data as well as developing and implementing strong email
marketing plan to lawyers nationwide.
In addition to her work with V12, Ms. Shapiro was
the Director of Strategic Marketing at American Law Institute – American Bar
Association (ALI-ABA) from 2006 to 2012. Prior to that, she was the Assistant
Director of the American Law Network, the satellite and web cast network of
ALI-ABA. Since beginning her career in legal services and education in 1991,
Ms. Shapiro has held positions as the Director of Continuing Legal Education
for the Center for Professional Education (CPE Inc.), where she developed and
marketed seminars for both attorneys and CPA's, the Mid-Atlantic Regional Sales
and Marketing Director of SMH Bar Review, and the Regional Sales Director for
WEST BAR REVIEW, a division of WestLegalEdcenter.
Ms. Shapiro is a member of the Association of
Continuing Legal Education (ACLEA) and the Legal Marketing Association-Metro
Philadelphia Chapter. She has held multiple positions within ACLEA including
member of the ACLEA Executive Board as Director-At-Large. She has been a guest
lecturer for ACLEA, Peach New Media and other professional organizations. She
has lectured on a range of marketing topics including Recent Trends in
Technology in Continuing Education, Social Media Marketing and Communications
and Email Marketing Planning. Furthermore, Ms. Shapiro has acted as a
consultant on social media marketing for the Institute for the Study of
Business Markets at the Smeal College of Business Administration at Penn State
Ms. Shapiro holds degrees from the University of
Pittsburgh and Widener University School of Law. Connect with Ms. Shapiro on
LinkedIn or Twitter.
Courses by Amy Shapiro, Esq.
Give Your Client and Firm What They Want
As you might have expected, this course is about giving your clients what they are paying for. With twenty one years in the legal industry with jobs for numerous companies and firms, Amy Shapiro teaches…